Project Brief

Elissa Janelle Velveteen, an indie musician & songwriter in Philadelphia, needed social content to promote a music video single we were filming and a live album produced by Ian Fursa during a short window of production in early summer.

The Challenge

Lots hurdles exist in the world of indie music production & promotion: fast turn around, strange working hours, coordinating multiple productions, generating creative ways to re-purpose content and finding the right mix of crew. The Nike slogan fits well — Just Do it.